Sway Staging + Design: Transforming Home Staging & Interior Design with Next.js

Sway SLC, a premier home staging and interior design company in Salt Lake City, Utah, made a strategic shift from a dated Squarespace site to a cutting-edge, high-performance website crafted with Next.js, Tailwind CSS, and hosted on Vercel. This case study highlights how AO WebDev enhanced Sway SLC's online presence with modern aesthetics, blazing-fast performance, and rock-solid reliability.

Client Goals

1. Visually Stunning Website: Design a visually captivating site that reflects the elegance and creativity of Sway SLC’s interior design portfolio.
2. Enhanced Performance & Speed: Move away from sluggish load times common with Squarespace, ensuring quick, seamless browsing for potential clients.
3. SEO Optimization: Increase visibility on search engines with optimized, responsive design and SEO-friendly architecture to attract more Utah clients.
4. Reliable & Scalable Hosting: Leverage Vercel's industry-leading hosting for better uptime, security, and scalability.

Development Process

1. Discovery & Conceptualization: We analyzed the shortcomings of the old Squarespace setup, outlining clear UX and SEO improvements.
2. Design & Rapid Prototyping: Using Tailwind CSS, we quickly iterated sleek, responsive, and intuitive prototypes, ensuring user experience remained at the forefront.
3. Next.js Development & Deployment: Built with Next.js, the website delivers rapid server-side rendering and unmatched SEO benefits, smoothly deployed to Vercel’s reliable infrastructure.

Key Features & Achievements

1. Modern Aesthetic: A fresh, contemporary look showcasing beautiful design projects, enhancing client engagement.
2. Lightning-Fast Performance: Significantly faster load times mean visitors stay engaged longer and conversions rise—a welcome goodbye to Squarespace lag!
3. SEO Power Boost: Enhanced SEO capabilities help attract and convert more local leads, significantly increasing online visibility in the competitive Salt Lake City interior design market.

Impact & Results

1. Client Satisfaction Skyrocketed: Immediate positive feedback from users and notable increases in inquiry volume.
2. Performance That Impresses: Visitors enjoy a seamless experience—no more waiting for slow Squarespace loads.
3. Scalability & Peace of Mind: With Vercel, Sway SLC enjoys top-notch uptime and reliability, making growth easy and stress-free.

Conclusion: Thanks to AO WebDev’s expert transition to Next.js and Vercel hosting, Sway SLC is now positioned to dominate Utah’s interior design and home staging market. Squarespace? That's so last season.